Exactly what you get.

Catalogue and inventory

• One product record for every channel: photos, prices, barcodes, weights, tags and descriptions.
• Variants (size, colour and more) with their own stock and barcodes.
• Catalogue assist: type a name or scan a barcode and the form fills from free public product databases.
• Bulk catalogue builder, CSV import and export, and duplicate detection.
• A listing-health score that shows what is missing before anything is published.
• An append-only stock ledger: every change is recorded with who, when and why.

Stock locations and warehouses

• Your own storage plus as many extra locations as you need: a back room, a second shop, a rented unit or a warehouse.
• Separate stock pools for Amazon warehouses (FBA) and Walmart warehouses (WFS), read from those marketplaces.
• Transfers between locations with stock in transit, partial receiving and shortfalls recorded.
• Stock-by-location report with CSV export, and a "where is the stock" panel on every product.
• Fulfilment chosen per product and per channel: shipped by you, by FBA or by WFS.

Marketplaces and channels

• One-tap Connect where a marketplace has a public seller sign-in, a key you paste once where it does not, and the marketplace's own bulk-upload file as a fallback while approvals are pending.
• Publishing with a preview of exactly what each marketplace will receive, and price rules per channel.
• Order import from every connected channel into one orders desk.
• Stock pushed to every channel after each sale, return or adjustment.
• Tracking numbers sent back to the marketplace when you ship.
• Free scheduled product feeds for Facebook and Instagram Shops and Google Shopping.
• A health panel per channel showing the last sync, errors and what to fix.

Sync that repairs itself

• Every stock change marks the affected listings as needing an update; a queue sends them oldest first, retries a failed update up to five times, then flags it on the channel health panel for a person to look at.
• Order imports can safely run again: an order is never created twice, and a later run picks up cancellations, shipments and deliveries.
• Connections refresh their own access tokens before they expire.
• Stock locations are reconciled so the per-location counts always add up to the total you sell from.
• Sync runs every few minutes on its own, and catches up automatically if a scheduled run is ever missed.
• A lock stops two syncs running over each other.

Orders, shipping and returns

• One orders desk for the storefront, the register and every marketplace.
• Shipping rates by weight and zone, free-shipping thresholds, faster services, local pickup and flat freight rates for large items.
• Labels with barcodes, packing slips and return labels; live labels through a shipping-label service with your own account.
• Delivery estimates at checkout and tracking pages for customers.

Storefront

• A storefront designed for your brand by our studio, not a template. Light, fast, and built for phones first.
• Search with suggestions, filters, product pages with galleries, a cart drawer and a one-page checkout.
• Customer accounts, order tracking and a wish list.
• Search-friendly pages, structured data and a sitemap.

Payments and tax

• Stripe, PayPal and Square, written to each provider's documentation and switched on with your own provider account.
• A full test mode with test cards, declines and the bank's extra security step, so you can practise before going live.
• Pay at pickup, discount codes and gift cards.
• Sales tax by destination state, editable by you (confirm your rates with your accountant).
• Refunds from the console.

Point of sale (register)

• A touch-friendly register in the browser on a tablet or computer, with barcode scanning.
• Hold and resume sales, discounts, tax, cash, card and split payments.
• Gift cards, loyalty points and receipts with your logo.
• Voids, refunds and an end-of-day close-out with the cash count.
• Register sales come from the same stock as every channel.

Card payments at the register are recorded against a separate card reader today; an integrated card terminal, an offline register and per-store registers are planned add-ons.

Growth tools

• Email campaigns with seasonal and festival starters, sign-up forms with double opt-in and consent records.
• Social posts planned once and scheduled to several networks.
• Customer list, discount codes, loyalty and referrals, review requests.
• Link-in-bio page, short links and QR codes.

Team, security and help

• Roles for owner, staff and cashier, each seeing only what they need.
• Sealed storage for every key and token, prepared database statements throughout, and sign-in limits.
• Webhooks and API keys for automation tools.
• A searchable help centre inside the console, guided tours for every area and a getting-started checklist.